Services

What you see is what you get. I am a one-woman show (for now) with a unique skillset who likes to keep things simple but effective. My objective is to provide the maximum benefit from my services with minimal distration to your business organization, operations, or budget.

If you are searching for an adaptive consultant or developer who puts less into the sales pitch and more into the end product, I’d love to show you the type of expertise I am known for.

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My Specialties

Website UI/UX & Development

I create conversion-focused websites tailored to your business strategy, giving you an online presence that drives growth.

  • WordPress/ Woocommerce
  • Drupal
  • Shopify
  • Modern Campus
  • Event/ Booking sites

Startup & MVP Development

I help startups launch faster by developing web-based minimum viable products using lean principles, collecting problem and customer validation data, reducing time-to-market and increasing the chances of success.

  • Customer Surveys
  • Prototype and Proof of Concept Media
  • Low-Cost Website Builders for MVPs

Business Automation Consulting

I optimize business processes using AI and workflow tools like ChatGPT, Adobe AI, AI-powered email automation, and project management apps that all can be integrated into your website to:

  • Focus attention on higher-value tasks
  • Reduce response time and expenses
  • Address consumer needs
  • Improve engagement and loyalty
  • Stay ahead of competitors

Content Strategy & Management

I craft genuine meta and keyword optimized copy and easily-manageable publishing schedules for multi-channel content strategies that positions your business as a trustworthy website and industry leader in search engine rankings.

I can also teach you how to reuse content instead of spending time editing for various channels using AI, analytics, and SMART goals.

Brand Identity & Integration

Whether you own a small business or operate as a freelancer, building an impactful brand takes thorough research and soul searching. By mapping out your brand’s message and purpose we will discover how best to showcase your expertise and attract clients from all channels in your marketing and promotion strategy.

E-Commerce & Sales Funnel Design

I design and build multi-channel sales funnels that maximize your ROI while making the experience seamless for your audience.

  • Google Analytics
  • Google Marketing Platform
  • Google Search Console
  • Email Marketing Lead Generation and Conversion Tracking
  • Social Media Management
  • HubSpot CRM Platforms
  • Fundraising and Campaign Tracking

Organic Website & SEO Performance

I provide comprehensive search engine optimization (SEO) and performance analyzing services to increase your website’s organic search engine rankings and user experience, driving more organic traffic and ultimately improving your conversion rates. My strategy includes:

  • Website Audits
  • Keyword Research
  • Competitor Backlink Audits
  • Organic Position Tracking
  • and more!

Graphic Design & Branding Packages

Cohesive branding that not only looks great but builds brand authority and aligns with your business values to attract the customers you seek. Like art, there is more than one way to approach design so it’s important to have fun and still provide a purpose with your marketing.

“Katarina saved the day when we needed to convert our website off of an archaic CMS. Highly recommended!”

-Adam, Snugg Home

Logo version of Snugg Pro software pre-acquisition

FAQ

Why is digital marketing important?

Overall, digital marketing is a necessary aspect of your business’s go-to-market strategy whether you sell online or not.

Overall, digital marketing is a necessary aspect of your business’s go-to-market strategy whether you sell online or not. 

Through digital marketing channels such as social media, email, and search engines, you can foster trust by engaging with customers, choosing your messaging carefully, and benchmarking the success of your campaigns. 

How secure are your websites?

The security of a WordPress site depends on a few factors. First, it’s essential to regularly update the WordPress core, themes, and plugins to prevent vulnerabilities that hackers might exploit.

Secondly, choosing well-coded and regularly updated themes and plugins from trustworthy sources is crucial. Assigning appropriate user roles and permissions helps to limit access to sensitive areas and prevent unauthorized changes. Opting for reliable hosting and enforcing strong passwords with two-factor authentication adds extra layers of security.

Lastly, regular backups and utilizing reputable security plugins can further enhance site security. Despite common misconceptions, when properly maintained and secured, WordPress sites can be just as secure as traditional websites. It’s essential to stay vigilant, keep everything updated, and implement robust security measures to protect your WordPress site from potential threats.

Will I lose data or SEO rankings if I migrate a website?

As a business owner, transferring your website to a new content platform will enable you to reuse content, but it might affect your search engine rankings. With proper handling, you can mitigate any negative impact. Consider developing online habits now that can be implemented as new information is added.

Creating 301 redirects from old URLs to new ones and keeping an updated XML sitemap will help search engines maintain SEO value and index your new pages efficiently.

Updating your domain information in Google Search Console and monitoring any post-migration errors Google may discover will all ensure proper indexing when moving to a new platform.

Additionally, regularly optimizing on-page SEO elements, ensuring a mobile-friendly design, optimizing site speed, securing an SSL certificate, and considering backlinks can further support your SEO efforts during the migration process.

What type of information is needed to build my website?

Before starting your website design project, it’s important for me to understand your expectations. In an initial project proposal I’ll outline key elements that could be required, depending on the goals and objectives of the website. To ensure we kick off your project smoothly, here’s what will be considered:

  • Deadline: Do you have a timeline in mind or more flexibility?
  • Budget: Defining your budget upfront helps to plan the scope of work and adaptability of the design. Let’s discuss these details to ensure a successful project outcome.
  • Your Unique Selling Point. What are the strengths that set your business apart?
  • Competitors: Share a list of your competitors’ websites to help me understand your industry better.
  • Target Audience(s): Who are your ideal online customers? Many decisions we make will depend on who you serve.
  • Pages and Sections: Think about what pages you want on your site, such as “Contact Us” or service pages.
  • Brand Identity: Your website should reflect your brand’s aesthetic and tone of voice. If you’re still developing your brand, that’s okay—we can work with that.
  • Media: Will you be providing content (images, video, sound, copy) to bring your website to life, or will you work with a content creator?